Dzen
- Location
- Worldwide
- Experience
- 18 years
Principal-level product and game systems leader with 10+ years in digital products, including 6 years in gaming. I lead fast R&D cycles from market signal and hypothesis to rapid prototype, live test, and data-grounded continuation or termination decisions.
I connect LiveOps, monetization, product ownership, and cross-functional delivery into systems that move teams from idea to measurable impact. I also build AI-assisted workflows and CLI-driven pipelines that accelerate research, prototyping, and product iteration.
Work experience
2023 — 2026
Lesta Games
Product Designer | Feature Owner | UX Architect
Tanks Blitz · Cross-platform meta systems across Lobby, Player Profile, Battle Mode Select, Platoons, Offer Scene, Smart DLC, rank progression, Premium Account, LiveOps events, and tournaments. Active audience: 1M+ DAU across iOS, Android, and PC. Owned product decisions and hypothesis framing behind 7+ shipped features, improving retention, DAU, and conversion.
2022 — 2023
AI Transcribe
Co-founder & Product Designer
Consumer AI transcription product launched across mobile and web. Co-founded and led product development from concept to launch, including strategy, discovery, validation, go-to-market, and monetization. Reached a 5.0 App Store rating, +743% growth, 50% retention at the 8th renewal, and 37% trial-to-paid conversion.
2021 — 2022
Encore Games
Lead UX | UI
Metarun · R&D mobile runner built in Unreal Engine 5. Led product discovery, prototyping, and validation from hypothesis and success criteria through internal testing and live market validation. Reached 40K installs, 35K MAU, a 5.0 Google Play rating, 3K digital asset sales, and a 150K community.
2021 — 2021
Whimsy Games
Principal UX
Undeads · Web3 MMO survival game with economy, NFT crafting, PvE, and PvP. Owned the development of 7+ interconnected product systems including progression, economy, inventory, marketplace, and player-facing systems. Defined principles aligning player motivation, economy balance, progression, and long-term engagement.
2019 — 2021
Wargaming LLC
Senior UX | UI Designer
Internal LiveOps services for World of Tanks. Led prototyping and validation of a seasonal Dutch auction event with map progression, virtual currency, and resource management mechanics. Contributed to offer management, content delivery, payment integrations, balancing tools, and scalable LiveOps workflows.
2017 — 2019
EPAM Systems
UX Designer
Digital products for international telecom and media companies including Liberty Global, Virgin Media, A1 Austria Group, Horizon Go, and Ziggo TV. Conducted research, journey mapping, and product structure design for complex digital ecosystems while improving delivery consistency and product quality.
2009 — 2017
Marketing&Advertising LLC
Co-founder & Managing Director
Founded and led a full-service digital agency for local businesses, covering websites, digital marketing, paid acquisition, creative campaigns, and video production. Built scalable operating processes and led cross-functional teams across product, marketing, design, and production.
I design experiences that feel cohesive: where design speaks the product’s language and form supports mechanics, systems, and metrics. A beautiful interface is simply the visible outcome of sound architecture.